Innovation Ranch

Joe Jacober

Board DirectorInterim CEOCPG Turnaround ExpertM&A StrategistGrowth Architect

Twenty-five-plus years of full P&L leadership across CPG, health & wellness, and functional nutrition brands — building companies, leading turnarounds, and executing private equity exits and M&A. I bring that same operating discipline to corporate board service.

Joe Jacober
Board Service

A director who has run the P&L

Corporate board experience shaped by decades on the operating side — full P&L ownership, M&A execution, and successful exits — not a purely advisory background. Member, National Association of Corporate Directors (NACD).

MARKETING SALES BUSINESS DEVELOPMENT M&A GOVERNANCE
Corporate Board Experience
  • China Mist Brands — President; board leadership in lieu of a Chairman
  • Innovative Brands — CEO, Investor, Board Member
  • Open Symmetry — Advisory Board Member, Marketing Committee
“A director who has actually run a P&L, built brands, and led a company through diligence and close.”
Governance & Public Service
  • Arizona Foster Care Review Board — Chair, Vice-Chair, Executive Committee (appointed by the Chief Justice of the Arizona Supreme Court)
  • Department of Child Safety Legislative Oversight Committee — Member (appointed by the Governor)
  • Arizona Friends of Foster Children Foundation — Director
  • Enterprise Network — Chairman, Marketing Chair, Executive Committee
  • Arizona Association for Foster & Adoptive Parents — Founding Board Member
  • Boys & Girls Club — Branch Board President

If your board needs a director who has built brands, run a P&L, and led companies through diligence and close — not just reviewed the deck — I’d welcome the conversation.

Track Record

Built, scaled, and turned around — not just advised

$100M
Belae Brands: co-founded and scaled from zero to a $100M company in three years
$250M+
Dial Soap: annual sales to the brand’s highest volume, market share, and profitability in history
No. 1
Liquid Dial: built into the top liquid soap brand and Dial Corporation’s second most profitable brand
+20% EBITDA
Herbal Brands: consistent annual EBITDA return as CEO, through a successful sale to a strategic buyer
20%+ growth
China Mist Tea Company: revenue growth delivered leading a full operational turnaround
IPO
Executive management team member during UTI, Inc.’s successful IPO; also supported the public offering of Herbal Brands, Inc.’s parent company while serving as CEO
Consulting & Interim Leadership

Operating help for the moments that matter most

Some situations need more than advice — they need someone who has run the business before. I step in as an operator, not a slide-deck consultant, for engagements including:

Interim CEO

Stepped in as Interim CEO for a foodservice company to expand sales and profitability ahead of a successful sale, and for a global promotions-services firm to integrate a major acquisition into a new corporate division.

Turnaround & Restructuring

Rebuilt China Mist Tea Company to its highest revenue and operating income in company history; delivered a consistent 20% annual EBITDA return at Herbal Brands through pandemic-era supply chain disruption.

M&A Strategy & Execution

Negotiated the Pert Plus and Sure brand acquisitions from Procter & Gamble and raised the capital to close; led the strategic sale of Herbal Brands to a strategic buyer.

Growth & Brand Strategy

Built national retail distribution into Walmart, CVS, Walgreens, Kroger, Costco, and Target — the same go-to-market discipline behind Liquid Dial, China Mist, and Belae Brands.

About

Joe Jacober

I’ve spent the better part of my career bringing brands and companies back to life. Over 25 years as a hands-on operator across CPG, health & wellness, and functional nutrition, I’ve held full P&L accountability leading strategic turnarounds, scaling omnichannel distribution, and executing private equity exits and M&A — from Dial Corporation and Belae Brands, to Innovative Brands, China Mist Tea Company, and most recently Herbal Brands, Inc., which I led from 2019 to 2024 through a successful sale to a strategic buyer.

As CEO of Innovation Ranch, I’ve provided outsourced, hands-on CEO and CMO leadership to entrepreneurial, growth-oriented businesses — including interim CEO roles that carried a foodservice company through a successful sale and a global promotions firm through a major post-acquisition integration.

Today I bring that same operating discipline to board service, interim leadership, and turnaround and M&A engagements. I’m also an adjunct professor of Strategic Management at Grand Canyon University’s Colangelo College of Business, and serve as Chief AI Evangelist at AI Code Rally.

Contact

Start a conversation

Whether you’re evaluating a board seat, an interim leadership need, a turnaround, or an M&A situation, I’d like to hear about it.

Opens your email client with this message pre-filled to joe.jacober@innovationranch.com — just hit send there.